How Advertising Real Estate Properties On Billboards Can Boost Commercial Value
Gift - Mon Feb 17 2025
In the competitive real estate market, visibility is everything. Whether it’s selling or leasing a commercial property, one of the most effective ways to capture attention is through billboard advertising. While digital marketing and online listings play their part, traditional outdoor advertising remains a powerful tool for real estate professionals. Using billboards to promote commercial real estate properties can significantly enhance their value, drive demand, and create a lasting impression. Here’s how:
1. Creates Immediate Awareness Among Target Audiences
Billboards are strategically located in high-traffic areas, such as highways, busy streets, and urban centers. This ensures maximum visibility for your property advertisement. Whether it’s a retail plaza, office building, or mixed-use development, a billboard showcasing your property’s features ensures that the right audience sees it.
Unlike online listings that require active searching, billboards present the information passively, attracting potential buyers or tenants who might not have otherwise considered the property.
Example:
A commercial real estate developer in Miami placed a billboard promoting a newly constructed retail plaza along a busy highway. The advertisement, featuring high-quality visuals and a call-to-action, resulted in 75% of the retail spaces being leased within three months of the campaign launch.
2. Establishes the Property as a Prime Location
Billboards inherently convey a sense of prominence. When a commercial property is advertised on a billboard, it positions the property as a significant and valuable asset. People associate the property with being important enough to justify large scale promotion, which builds a perception of exclusivity and desirability.
Example:
A luxury office complex in Toronto used billboards near the city’s financial district to showcase its modern amenities and eco-friendly design. The campaign’s message, “Toronto’s New Green Hub for Business,” appealed to environmentally conscious companies, helping the complex secure long-term leases with high-profile tenants.
3. Increases Traffic to the Property
Billboard advertising drives physical and online traffic to the property. Including a clear call-to-action, such as a phone number, website, or QR code, allows passersby to immediately learn more about the property. In high-visibility areas, this can result in thousands of impressions daily, directly translating to inquiries and property tours.
Example:
A real estate agency in Los Angeles advertised a newly renovated industrial warehouse with the tagline “Prime Space for Growing Businesses Call Now!” The billboard generated a 30% increase in property inquiries within the first month, resulting in multiple leases offers.
4. Builds a Stronger Emotional Connection
Real estate is not just about square footage and price; it’s about creating an emotional connection with buyers or tenants. Billboards with compelling visuals like stunning architectural photography, an artist’s rendering of future developments, or engaging taglines can evoke a sense of excitement and urgency.
Example:
A developer promoting a new residential-commercial project in Calgary placed billboards featuring families enjoying the property’s amenities, like rooftop gardens and shopping areas. The emotional appeal resonated with potential buyers, resulting in a surge of pre-construction sales.
5. Reaches a Broader Demographic
Online property listings often target specific audiences, but billboards cast a wider net. A single billboard can reach a diverse audience, including commuters, local residents, and out-of-town visitors. This is especially valuable when marketing commercial properties like retail spaces, as it ensures visibility among potential tenants from various industries.
Example:
A billboard campaign in Vancouver advertised a new mixed-use development targeting both retail tenants and residential buyers. Positioned near a major transit hub, the billboard attracted interest from commuters and businesses, leading to full occupancy months ahead of schedule.
6. Boosts Perceived Market Value
Properties marketed through large-scale campaigns like billboards tend to be perceived as high-value. This perception isn’t just psychological; it can directly impact negotiations. Buyers and tenants are more likely to view the property as desirable, which can lead to better offers and shorter vacancy periods.
Example:
A real estate brokerage in New York City advertised a boutique commercial building in Manhattan on multiple billboards across the city. The high visibility of the campaign helped justify premium lease rates, as prospective tenants viewed the building as a sought-after property.
7. Complements Other Marketing Strategies
Billboards work seamlessly with other marketing efforts, such as digital campaigns, social media ads, and email marketing. When potential clients see a property advertised across multiple channels, including outdoor billboards, it reinforces the message and increases the likelihood of action.
Example:
A property management company in Chicago launched a combined campaign for a Class-A office building, using both billboards and Google Ads. The billboard directed traffic to a dedicated website, which saw a 45% increase in visits during the campaign period. This multi-channel approach led to faster lease signings.
8. Highlights Property Features Effectively
Billboards allow real estate professionals to showcase the unique selling points of a property in a bold and visually appealing way. Whether it’s ample parking, state-of-the-art amenities, or prime location, the large format and creative designs of billboards ensure these features stand out.
Example:
A commercial property in Dallas highlighted its proximity to a major airport on a nearby billboard. The message, “5 Minutes to DFW Airport – Your Business Hub Awaits,” caught the attention of logistics companies and led to multiple long-term leases.
9. Encourages Quick Decision-Making
Billboards have an inherent urgency. Commuters and pedestrians only have a few seconds to process the message, which makes concise, impactful messaging essential. This urgency translates to quicker decision-making, especially for businesses looking to lease or purchase space.
Example:
A retail plaza in Atlanta used a billboard with the message, “Only 2 Units Left! Call Now.” The sense of scarcity motivated several retailers to inquire, leading to immediate lease agreements.
10. Increases Community Engagement
Billboards advertising real estate can also engage the local community by promoting the property as an opportunity to enhance the area. For example, featuring a tagline like “Bringing Jobs and Growth to Your Neighborhood” resonates with locals, encouraging them to support or invest in the development.
Example:
A real estate developer in Edmonton advertised a commercial development project with the message, “New Shops Coming Soon to Your Community!” The campaign generated excitement among residents, driving inquiries from local businesses eager to be part of the project.
Conclusion: Making Billboards Work for Your Real Estate Property
Advertising commercial real estate on billboards is a proven way to boost visibility, generate leads, and increase a property’s commercial value. From driving inquiries to elevating the property’s market perception, billboard advertising delivers tangible results in a crowded market.
When planning your next property marketing campaign, consider incorporating billboards into your strategy. With high-impact visuals, targeted messaging, and unmatched visibility, they offer an unparalleled opportunity to showcase your real estate asset to the world.
Ready to make your property the talk of the town? Invest in billboard advertising today and watch your property’s value soar!